\r\n
\r\n“We’re meeting people where they are and removing barriers of time, travel and cost at the same time. At the end of the day, we’re offering affordable, accessible health care for our associates and their families, which ties back to our mission at Walmart: helping people save money so they can live better,” said Lisa Woods, Walmart’s VP of Wellbeing, in a statement.
Walmart has tapped fashion technology company Perfect Corp to spearhead the new virtual try-on initiative.
\r\n
\r\nThe app feature allows shoppers to experiment with various makeup shades, including blush, lip color, eye shadow, and bronzer. Using advanced AI and AR technologies, this try-on tool provides a hyper-realistic view designed to make users feel like they’re actually wearing the makeup.
Users will have access to virtually try on more than 1,400 products from Walmart’s brand assortment including Almay, Black Radiance, CoverGirl, e.l.f. Cosmetics, Maybelline, NYX Professional Makeup, Revlon, Rimmel, Neutrogena, wet n wild, andThe Lip Bar.
\r\n\r\n“As a destination for beauty, we’re committed to identifying new and emerging opportunities to inspire our customers and create more personalized, seamless, customer-centric shopping experiences. That’s why I’m so excited that Walmart is launching Beauty Virtual Try-On, to offer customers a more engaging and convenient try-on experience on the Walmart app,” said Creighton Kiper, vice president of beauty at Walmart U.S.
\r\n\r\nThe retailer has been making strides into virtual try-on technology for some time. In early 2022, Walmart acquired the virtual fitting room platform, Zeekit and commenced implementing its Choose My Model experience across its Walmart app and Walmart.com. Following this, the retailer built out virtual try-on capabilities by zoning in on personalization with the Be Your Own Model feature.
\r\n\r\nThe virtual try-on feature doesn’t store consumer data but does offer increased personalization. These technologies also promote sustainability efforts to an extent, eliminating the need for physical product samples and minimizing product waste, the company says.
\r\n","imageSrcset":{"src":"https://assets1.risnews.com/styles/max_width_320/s3/2023-10/walmart_vto_image_1011_1.jpg?itok=TZVGkzQa 320w, https://assets1.risnews.com/styles/max_width_480/s3/2023-10/walmart_vto_image_1011_1.jpg?itok=pulCWgW6 480w, https://assets1.risnews.com/styles/max_width_640/s3/2023-10/walmart_vto_image_1011_1.jpg?itok=hgGm5a8Y 640w, https://assets1.risnews.com/styles/max_width_800/s3/2023-10/walmart_vto_image_1011_1.jpg?itok=wfnejGoy 655w","sizes":"(min-width: 1300px) 245px, (min-width: 920px) 19vw, (min-width: 720px) 32vw, 100vw"},"imageCaption":null,"imagePosition":"right","imageAdvertisement":false,"imageSize":"medium","imageLink":"","imageExpandable":false,"fullSizeImage":{"id":49036,"alt":"walmart image","width":655,"url":"https://assets1.risnews.com/styles/max_width_800/s3/2023-10/walmart_vto_image_1011_1.jpg?itok=wfnejGoy","height":460}},{"id":37598,"bundle":"topic_content","heading":"More News","terms":[{"id":67,"name":"Virtual Reality"}],"items":[{"id":24150,"bundle":"article","title":"Macy’s Debuts Immersive Virtual Retail Experience ","url":"/macys-debuts-immersive-virtual-retail-experience","summary":"Macy’s is dipping a toe into the metaverse with the launch of its digital fashion platform, mstylelab. Get the details. \r\n","teaserImage":{"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2023-10/macys_mstylelab_journee_fashion_metaverse_gameplay_entry_1.jpg?h=d590c3e5&itok=49kRESei","width":808,"height":497,"alt":"macys metaverse"}},{"id":24097,"bundle":"article","title":"Walmart Launches New Roblox Experience ","url":"/walmart-launches-new-roblox-experience","summary":"Walmart Discovered will spotlight 300-plus community creators through a nomination system – from digital fashion designers to experience developers – over the next four months.","teaserImage":{"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2023-09/walmart-discovered-town-and-city.jpg?h=c71d0c67&itok=flesHGxT","width":960,"height":540,"alt":"Walmart Discovered"}},{"id":24087,"bundle":"article","title":"Walmart and Amazon Investing in Virtual Brand Experiences","url":"/walmart-and-amazon-investing-virtual-brand-experiences","summary":"Walmart’s no stranger to blending the lines of physical and virtual brand experiences, but the company’s just getting started, according to Walmart metaverse executive Thomas Kang. 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