Smart Retail Gets ‘Phygital’: How Digital Technologies Enable the Store of the Future
Retailers must close the gap between online and bricks-and-mortar stores through the adoption of digital technologies in order to attract, engender trust with, and retain today's customers. Find out how adopting a "Smart Retail" model that utilizes the Internet of Things (IoT), artificial intelligence (AI), and advanced analytics is key in building the "Phygital" store of the future.