Mnemonic and code length can help consumers more easily remember short codes than URLs and email addresses. Those advantages also increase the effectiveness and ROI of other marketing and advertising.
Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.
As retailers clamor to perfect their personalization efforts, Walmart has launched a new concierge shopping service. While an expensive step up from Amazon Prime, members can text nearly any shopping request and Jetblack will deliver them same or next day. Uncover the details behind Walmart's venture into conversational commerce.
Consumers are changing, do you know enough about Generation Z to keep up with their shopping habits as they become the next big spenders? We talked to the experts to find out how. Target the next wave of shoppers with this list of tech tips
Although the products in your local supermarket are always changing, the basic technology has remained pretty much the same since the invention of the bar code. But disruption is currently underway in the grocery segment, according to findings in a study done by the research firm Carbonview. What emerges from the data is a rebooting of the pillars of food retailing.
At Engage! 2016 Jennifer DiMotta, VP, digital and omnichannel, bluemercury, will discuss how to use analytic insight to segment and engage shoppers with tailored communication delivered through a host of channels.
Download this Retail IQ report and learn the unique and inventive ways retailers are leveraging mobility to redefine the shopping experience and blur the distinction between digital and physical retail.
Its latest solution, TouchMedia, enables retailers to transform their media messaging into rich, interactive conversations using personalized engagement tools.
Download this Roadmap report and discover the hidden pitfalls when deploying an EMV compliant payment solution and how savvy retailers are avoiding them.
