Decoding Consumer Insights: Leveraging Analytics for Enhanced Experiences and Business Growth


What do retailers and consumer goods companies today need to achieve customer experience utopia? One thing is for certain: businesses that can build a strong data foundation will be best positioned to delight customers, optimize pricing, personalization and marketing strategies, and anticipate shopper needs. 

In this edited webinar transcript, RIS's editor-in-chief, Jamie Grill-Goodman and Irene Sibaja, industry principal and global alliances lead, Treasure Data touch on the results of the 2023 RIS and CGT report on analytics entitled ‘The Analytics Advantage,’ using key stats and findings as a jumping-off point into a broader conversation about using data to create exceptional customer experiences. 

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