Ralph Lauren Corporation is expanding in Canada with the launch of dedicated digital commerce and the first Ralph Lauren store in the country.
The store, which recently opened in Toronto’s Yorkdale Shopping Centre, is the first in a planned expansion in Canada, building on the retailer’s existing wholesale and outlet presence in the region. Toronto represents one of the company’s top 30 cities targeted for a comprehensive omni-channel ecosystem expansion globally.
Currently, Ralph Lauren has 12 outlet stores in Canada as well as a wholesale presence at key retailers, including Hudson’s Bay, Sporting Life and Harry Rosen. The Company plans to open a number of Ralph Lauren stores across the country in the coming years.
“Ralph Lauren’s ethos of timelessness and authenticity has inspired and connected with our Canadian consumers for decades, and we’re excited to bring a more holistic expression of our brand to Canada,” said Bob Ranftl, regional CEO for North America at Ralph Lauren Corporation. “We look forward to serving our consumers throughout Canada with enhanced and elevated experiences that reflect our luxury lifestyle point of view.”
The new RalphLauren.ca site will house Ralph Lauren’s full portfolio of brands, including Purple Label, Ralph Lauren Collection, Polo Ralph Lauren, Double RL and Lauren, across its breadth of Men’s, Women’s and Childrenswear assortments in apparel, accessories and footwear, in addition to select Home items. The company is planning to launch the English version of its Canadian digital commerce site on October 11. It will explore a future launch in Quebec with a French-language version.
The Ralph Lauren store, on the ground floor of Yorkdale Shopping Centre, offers an array of dedicated client services, including private styling appointments, alterations & repairs and Made-to-Measure tailoring. The store’s design includes a double-height façade, comprising of cherry wood louvers and aged-bronze metal, which gives way to a contemporary interior with bright, white walls and a limestone floor.