Walmart Strengthens Loyalty Offerings With InHome Delivery Add-On
Walmart’s membership program has been steadily growing its offerings, and the company has now expanded it to include InHome Delivery service as an add-on.
Looking to provide a single, streamlined experience, Walmart merged two standalone loyalty programs, now allowing new and existing members to choose the Walmart+ membership plan that most appeals to them based on the type of delivery they need.
Walmart+ members, who currently pay $12.95 a month/$98 a year, can now add on InHome delivery for or an extra $7 a month or $40 per year, incurring no additional fees for unlimited delivery. By consolidating the programs, Walmart is able to offer both services at $10 less than its previous annual pricing.
Once restocked, a sticker is placed in the customer's refrigerator. Credit: Walmart
A Walmart associate restocks the essentials. Credit: Walmart
A Walmart associate stocks a garage refrigerator. Credit: Walmart
A Walmart associate delivers food to a customer's kitchen. Credit: Walmart
New customers also receive the lower rate of the combined services.
“When Walmart+ members ask for something, we work around the clock to make it happen for them,” said Chris Cracchiolo, senior vice president and general manager of Walmart+. “Our members want options and a shopping experience that is easy to navigate and accommodates their individual needs, while saving them time and money — this is true now more than ever.”
More About InHome Delivery
InHome delivery allows consumers to select where their groceries are delivered — which can be anywhere from their doorstep to directly into their fridge.
While InHome Delivery is not available widely across all Walmart locations, the company has expanded into several new markets to double its footprint, including Miami, Tampa, Orlando, Dallas, Austin, San Jose, and San Francisco. Walmart says it is ramping up delivery slot capacity by 35% this year to meet growing demand and will continue to expand into new markets.
[Read more: Walmart Expanding Drone Delivery to 4 Million U.S. Households]
“We know how much InHome members love this service — they see the same familiar faces and build real relationships with our associates, who help them get through their busy weeks,” said Whitney Pegden, vice president and general manager, InHome at Walmart. “InHome has one of the highest customer experience ratings in the business, and now we’ve made it even easier to access in even more locations as we grow to reach over 30 million households by the end of the year.”
The Evolution of Walmart+
Earlier this year, the company announced it would be offering a bigger discount per gallon at the pump at an expanded lineup of fuel stations. Members receive an instant discount of up to 10 cents on every gallon of fuel they purchase at participating fuel stations.
The company added 12,000 Exxon and Mobil stations across the country to its list of eligible locations for members, and Walmart+ fuel discounts are now available at more than 14,000 stations — a more than sixfold increase.
RIS recognized Walmart among the Top 10 Hottest Retail Loyalty Plans in 2022 for its varied offerings and use of data.
From exclusive access to deals and events, free delivery, and even discounted fuel, Walmart+ partners with several retailers to offer consumers discounts not only online and in-store at its own shopping centers, but at external retailers as well, including Sam’s Club fuel centers, Murphy stations, and more.
The company also offers its Capital One® Walmart Rewards® Card, a credit card with a tiered points system where consumers can redeem for cash, Walmart purchases, gift cards, and travel. The card carries no annual fee.
