\r\n
\r\nIn this conversation with RIS News, Kaitlin Gottlieb, UNTUCKit’s senior director of omnichannel, outlines how the retailer’s partnership with NewStore has allowed the company to empower retail associates, streamline back-end processes, and gain greater visibility into order and inventory management.
While Gottlieb joined UNTUCKit after the partnership was established, she was heavily involved in the implementation and familiar with the challenges the brand had faced before she came on board.
\r\n\r\n“Initially, we partnered with another mobile POS vendor, but the technology wasn’t robust or flexible enough to meet our needs,” Gottlieb shares. By switching to their current mobile POS and platform, Gottlieb says, the UNTUCKit team was able to “create a central source of truth for all our inventory, order, and customer data – which was by far the biggest hurdle we had to overcome.”
\r\n\r\nIn terms of benefits, Gottlieb praises the ease and intuitiveness of use. The platform not only boosts store associates' productivity, but also equips them with inventory information, size and color preferences, past orders, and preferred locations across all stores and distribution centers. This ultimately empowers reps to offer a better customer experience.
\r\n\r\n“Suppose a customer comes in looking for a product in a specific fabric or colorway that’s unavailable,” Gottlieb explains. “In that case, an associate can easily sell them the desired item from another location and ship it on the spot – all in one simple flow. In fact, we’ve seen almost 20% of all orders come from this type of transaction.”
\r\n\r\nDuring the pandemic, UNTUCKit was able to lean on its investment and witness the benefits, switching on new platform features such as clienteling, remote selling, and buy online ship-from-store. While the UNTUCKit team had been planning to roll out these capabilities at some point, the pandemic accelerated adoption, and this particular solution allowed them to get off the ground quickly, Gottlieb says.
\r\n\r\n“That said, one of the main things we are seeing now is a lot of the habits consumers picked up during the pandemic are here for good,” Gottlieb shares. “Our customers got used to shopping a certain way, and they want to hold onto those experiences. For example, clienteling and remote selling have become a staple of our business – even after shoppers started returning to stores.\"
\r\n\r\n\"With NewStore’s solution, we’ve been able to drive millions of dollars in additional revenue and increase store sales by more than 18%. At the end of the day, consumers want flexibility, so it’s up to us to meet our customers when and where they want to shop. But we also need to ensure those experiences are secure and feel authentic to the brand,” Gottlieb added.
\r\n\r\nLooking ahead, Gottlieb is excited about how the platform will continue making store associates’ lives easier as more features are added.
\r\n\r\n“We’ll improve existing capabilities and add new ones, like product recommendations, wish lists, and real-time reviews,\" adding that the platform is also helping them to integrate more functionality from account features, enabling even deeper personalization.
\r\n","imageSrcset":{"src":"https://assets1.risnews.com/styles/max_width_320/s3/2023-03/kaitlin_gottlieb.jpg?itok=9mwfxGqf 320w, https://assets1.risnews.com/styles/max_width_480/s3/2023-03/kaitlin_gottlieb.jpg?itok=OwBmouMK 480w, https://assets1.risnews.com/styles/max_width_640/s3/2023-03/kaitlin_gottlieb.jpg?itok=PYG0D_Yb 640w, https://assets1.risnews.com/styles/max_width_800/s3/2023-03/kaitlin_gottlieb.jpg?itok=ZwTgw1uu 800w","sizes":"(min-width: 1300px) 245px, (min-width: 920px) 19vw, (min-width: 720px) 32vw, 100vw"},"imageCaption":"Kaitlin Gottlieb is Sr. Director of Omnichannel at UNTUCKit","imagePosition":"right","imageAdvertisement":false,"imageSize":"medium","imageLink":"","imageExpandable":false,"fullSizeImage":{"id":48076,"alt":"kaitlin gottlieb headshot","width":1638,"url":"https://assets1.risnews.com/styles/max_width_800/s3/2023-03/kaitlin_gottlieb.jpg?itok=ZwTgw1uu","height":1509}},{"id":36160,"bundle":"topic_content","heading":"You May Also Like","terms":[{"id":13,"name":"Point of Sale"}],"items":[{"id":24143,"bundle":"article","title":"Vitamin Shoppe Enhances Point-of-Sale Experience and Promotions Capabilities","url":"/vitamin-shoppe-enhances-point-sale-experience-and-promotions-capabilities","summary":"The retailer is rolling out upgrades to its POS and promotions offerings with a view to creating a more seamless customer experience across all channels and chains. \r\n","teaserImage":{"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2023-10/vitamin_shoppe.jpg?h=d5f5c7e7&itok=KsrrH05i","width":960,"height":687,"alt":"vitamin shoppe"}},{"id":24125,"bundle":"article","title":"Empowering Associates, Delighting Shoppers: AllSaints' CIO Talks Global Evolutions in Employee and Customer Experience","url":"/empowering-associates-delighting-shoppers-allsaints-cio-talks-global-evolutions-employee-and","summary":"In this conversation with RIS News, AllSaints CIO, James Reid, outlines how the fashion brand is taking a unified commerce approach to digital transformation and improving both employee and shopper experience alike through strategic tech investments. 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