Kroger's Data-Fueled Enterprise Goes Beyond Brick-and-Mortar
With brick-and-mortar formats that include supermarkets, hypermarkets, department stores, convenience stores, and even mall jewelry stores, Kroger knows that its business can be both an advantage and a disadvantage versus a start-up digital retailer.
“Our stores afford us locations, but obviously were not originally set up to be digital points of distribution,” said Dave Schmitt, enterprise business solution architect for Kroger.
Kroger has implemented a program to address this and other business opportunities and turn this seemingly disadvantage into an opportunity. After nearly a decade of discussion, and with a business team in place to move forward, Kroger's new content delivery system is focused on operational efficiencies and is providing benefits well beyond its initial intentions.
To read the whole article and learn how Kroger's Mercury Program is improving the customer experience and providing unexpected ancillary benefits click here.
“Our stores afford us locations, but obviously were not originally set up to be digital points of distribution,” said Dave Schmitt, enterprise business solution architect for Kroger.
Kroger has implemented a program to address this and other business opportunities and turn this seemingly disadvantage into an opportunity. After nearly a decade of discussion, and with a business team in place to move forward, Kroger's new content delivery system is focused on operational efficiencies and is providing benefits well beyond its initial intentions.
To read the whole article and learn how Kroger's Mercury Program is improving the customer experience and providing unexpected ancillary benefits click here.