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What are the top traits of retailers that get personalization right? Learn the answer and see which are able to personalize communications successfully.

Making artificial intelligence part of the workforce has generated many benefits for the menswear retailer, but it took getting past preconceived notions of what great customer service is. Ian Rosen, EVP of digital & strategy, explains.

Global fashion retailer Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications.

Retailers need to dive deeper into customer behavior, to deliver truly relevant and useful marketing messages to customers. Here are three ways email can help.

Price Chopper Supermarkets and Market 32 will leverage advanced machine learning algorithms to provide personalized, seamless experience for their customers. Learn how.

For retailers who want guidance on marketing strategies for the fourth quarter, here are a few key steps for holiday success.

Beauty retailers Sephora and Ulta have made a living through services and letting consumers’ try-before-they-buy. As they reopen amid COVID-19, RIS looks at two tech areas they are using to respond to altered shopping behaviors.

After decades of operating solely via direct mail, the company has spent the last five years shifting efforts toward e-commerce. In February it became one of the first to test a new personalization platform to increase its subscriber base.

The Home Depot has had doubled app downloads, tripled email engagement, and uninterrupted record-level web traffic. Yet, while sales from digital platforms jumped 80%, increased operating costs from expanded worker benefits hurt profits. Find out more.

While there isn’t a crystal ball to see how the industry will be fully impacted, there are certain strategies retailers can employ now to successfully pivot their marketing.