DSW Bringing Customized Footwear to the Masses

DSW and Feetz have partnered to bring affordable custom fit, sustainably made shoes to consumers. Feetz, uses 3D printing technology to make personalized shoes for every pair of feet, will be able to leverage DSW's massive retail footprint to bring its product and capabilities to the masses.

"DSW is excited at the possibility of bringing Feetz's innovative technology to our customers," said Simon Nankervis, chief commercial officer, DSW. "The Feetz model will allow our customers to purchase true custom fit shoes at a fraction of what traditional bespoke shoes cost. We believe that giving customers the ability to purchase on-demand, affordable, custom fit shoes has the potential to disrupt the footwear market as we know it today."

As part of this relationship, DSW Inc. led Feetz's Series A funding which also included participation from existing investors Khosla Ventures and The Jump Fund. 

"We've been amazed with the demand and the positive feedback we've received from our early Feetz customers," said Lucy Beard, founder and CEO of Feetz. "We've been perfecting and protecting our technology for the last 18 months so every customer gets what they deserve — a shoe that fits. Our new 3D printing manufacturing facility in San Diego, the first of its kind, will fulfill thousands of orders per month. DSW's impressive reach and customer centricity makes them the perfect partner."