Customer Engagement

Marketing in the Mist
FogScreen has launched a new projection screen which can be used by retailers to create unique walk-through effects in the store.
Pay By Touch Launches Rapid Enrollment Kiosks
Pay By Touch launches its latest line of kiosk. The Internet-based Rapid Enroll kiosks facilitate loyalty program customer sign-ups and replace paper-based enrollment processes.

Digital Signs Drives Sales
In-store digital advertisements influence impulse shopping
True Window Shopping at Ralph Lauren
Ralph Lauren launched a 24-hour interactive window in London last month coinciding with the Wimbledon Tennis Championship Tournament, giving customers the opportunity to shop by touching a wide screen monitor outside the company's flagship London store.
FogScreen Releases Dry Fog Projection Screen
FogScreen releases the FogScreen One projection screen.
Mid-Market Faces Uphill IT Battle
Mid-market retailers lag behind fast-moving tier-one retailers in up-to-date technology and future IT investment plans, according to the exclusive RIS 2007 Mid-Market Tech Trends Study.
MTI and FasTrak Retail Bring Virtual Sales Associates to Life
Message Technologies (MTI) combines its interactive voice response (IVR), speech recognition and call center systems with FasTrak Retail's interactive media services.
Motorola Introduces the Mobile Computer
Motorola introduces the MC17 mobile computer for in-store use by customers and store associates.
IKEA TV Debuts
Home furnishings retailer IKEA debuts IKEA TV in the United Kingdom, an in-store digital signage network utilizing Scala InfoChannel.
Mini Cooper Launches Talking Billboards
Mini USA launches the 'Motorby' pilot program which features RFID-enabled key fobs and "talking billboards" strategically located in New York, Chicago, San Francisco and Miami.

Marketing in the Mist