Chico's FAS Implements SAS Social Media Analytics

Chico's FAS announced it will implement the on-demand SAS Social Media Analytics solution to understand what is being said about Chico's brands and apply this intelligence to decision making. The apparel company will begin by analyzing data from Facebook and Twitter, extending its customer insights beyond the boundaries of brick-and-mortar.

 

"Our success is rooted in a heritage of listening to what our consumers want," says Barb Buettin, director of CRM for Chico's. "SAS' ability to help us listen and act upon what our customers are saying beyond the confines of our boutiques is a natural extension of that heritage. It will help ensure our communications are personalized to the needs of our individual customers."

 

Chico's FAS, which operates under the banners Chico's, White House | Black Market and Soma Intimates, will use the SAS solution to learn how customers feel about its products and brands, identify key influencers and understand how social media conversions affect business results. The company can then immediately apply answers to brand strategies, media placement, public relations and customer service activities.