Retail brands that juggle anywhere from tens to hundreds to thousands of brick-and-mortar stores will run into a unique challenge when it comes to creating a strong online presence and connecting personally with their customers. How can a multi-location retail enterprise keep up with and manage the online chatter of countless customers visiting multiple brick-and-mortar locations? The answer can be found in hyper-local, AI-powered brand intelligence.
Retailers understand that data isn’t static, and an effective data strategy is one that includes iteration, flexibility, and overhauling, when necessary. Learn how to rethink and reevaluate your approach.
Supply chain management is a critical aspect of the retail industry and is crucial to your company's success. Advancements in artificial intelligence have made it possible to streamline your supply chain operations, making them more efficient and cost-effective.
Forever 21 and Mattel are joining forces to launch a new ‘phygital’ capsule collection inspired by Barbie. The pieces will be available in brick-and-mortar stores and in the metaverse.
Today’s shopper expects to see results that speak to them, which is why showing them your brand understands their needs is so important and will send them down the right path. Enter the age of search personalization.
The idea of adding generative AI’s ability to quickly produce unique and personalized content for chatbots is understandably attractive, especially for companies dealing with high-volume interactions. But there are drawbacks.
The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.