Consolidation within the fashion industry is bringing one-stop shopping to inclusive apparel. Dia & Co is acquiring 11 Honoré, increasing access to styles, brands, and price points in sizes 10-32.
The brand’s private label, 11 Honoré Collection, is now available on Dia & Co; however, it will also continue its e-commerce presence on 11honore.com until the brand is fully integrated at www.dia.com in the coming months.
Patrick Herning, founder of 11 Honoré, will continue to lead brand collaborations within the Dia & Co team.
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"The commonality between 11 Honoré and Dia & Co is an ethos of partnership," Herning said in a statement. "Both companies lead the charge helping straight sized brands enter the plus size space impactfully. We've done it tremendously as separate entities, and now that we're joining forces, it's going to be a remarkable change for a customer that deserves more from the fashion industry."
Nadia Boujarwah, Dia & Co CEO, stated that the relationship represents “an enormous leap forward in our mission to deliver true style freedom for our community.”
Nadia Boujarwah and Lydia Gilbert co-founded Dia & Co in 2015, and the company now carries hundreds of brands including Madewell, Girlfriend Collective, Universal Standard, and Third Love. What began as a direct-to-consumer startup, is now leveraging brand partnerships and a recent nationwide expansion into Nordstrom stores.
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In addition to 11 Honoré's signature private label collection, the 11 Honoré portfolio also includes brands like Diane Von Furstenberg, Carolina Hererra, Good American, and Tanya Taylor.
“In my two decades as a plus size shopper, the promise of being able to joyfully shop the brands I love for everything from $25 t-shirts to $2,500 dresses, made to fit my body, seamlessly in one place, has been the ultimate dream," Boujarwah said. "Joining forces with 11 Honoré has made that dream a reality on our platform and will fundamentally transform the shopping experience for our customers."