\r\n","showSummary":null,"url":"/2017-buzzword-year-artificial-intelligence","byline":"","sponsored":false,"sponsorship":{"overrideAds":null},"taggedPro":null,"blogSeries":{"url":"/retail-insight-blog","title":"Retail Insight","icon":{"url":"https://assets1.risnews.com/styles/thumbnail/s3/2017-02/risBlogGraphic.png?itok=0bqYQ3ic","id":5218,"alt":"a drawing of a face","width":159,"height":113},"author":{"email":"jay@ashday.com","uname":"jkerschner","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"iconBackground":"#004E5D","sponsoringCompany":null,"sponsoringCompanyUrl":null,"metatags":{"title":{"#tag":"meta","#attributes":{"name":"title","content":"Retail Insight | RIS News"}},"og_site_name":{"#tag":"meta","#attributes":{"property":"og:site_name","content":"RIS News"}},"og_type":{"#tag":"meta","#attributes":{"property":"og:type","content":"Blog Series"}},"og_url":{"#tag":"meta","#attributes":{"property":"og:url","content":"https://eiqeditor.risnews.com/retail-insight-blog"}},"og_title":{"#tag":"meta","#attributes":{"property":"og:title","content":"Retail Insight"}},"og_updated_time":{"#tag":"meta","#attributes":{"property":"og:updated_time","content":"2021-12-08T10:54:04-0600"}},"twitter_cards_type":{"#tag":"meta","#attributes":{"name":"twitter:card","content":"summary_large_image"}},"twitter_cards_title":{"#tag":"meta","#attributes":{"name":"twitter:title","content":"Retail Insight"}},"schema.org":{"schema_article_type":{"#tag":"meta","#attributes":{"name":"@type","content":"Article","group":"schema_article","schema_metatag":true}},"schema_article_headline":{"#tag":"meta","#attributes":{"name":"headline","content":"Retail Insight","group":"schema_article","schema_metatag":true}},"schema_article_name":{"#tag":"meta","#attributes":{"name":"name","content":"Retail Insight","group":"schema_article","schema_metatag":true}}}},"blogs":[{"proTag":null,"sponsored":false,"eyebrow":"2021-05-17T00:00:00","heading":"5 Pivotal Tech-Powered Strategies Shaping the Future of Business","headingUrl":"/5-pivotal-tech-powered-strategies-shaping-future-business","body":"Not all tech projects are solely focused on technology. The big ones involve an army of moving pieces. Three industry experts dissect the complexity of today’s top five tech strategies.","image":{"id":5309,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2021-05/Picture2.png?itok=A5IyRXpN","alt":"a group of people posing for the camera","width":1245,"height":1102}},{"proTag":null,"sponsored":false,"eyebrow":"2021-04-30T00:00:00","heading":"5 Myths to Bust about Post-Pandemic Tech Strategy","headingUrl":"/5-myths-bust-about-post-pandemic-tech-strategy","body":"Retailers are urgently closing gaps and heavily investing in the supply chain, e-commerce and in-store tech, aren’t they? Not exactly, according to the 2021 RIS Retail Technology Study.","image":{"id":5313,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2021-04/Picture2_0.png?itok=DMFcOwMU","alt":"text","width":1370,"height":912}},{"proTag":null,"sponsored":false,"eyebrow":"2021-03-29T00:00:00","heading":"Social Justice Plays a Growing Role in Retail","headingUrl":"/social-justice-plays-growing-role-retail","body":"Protests over mass shootings, attacks on Asian and Black Americans, and lack of diversity have roiled the retail landscape. In response, retailers are pledging action. Will shoppers buy it?","image":{"id":5325,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2021-03/Picture2.png?itok=s2XX3S3u","alt":"graphical user interface, text","width":1079,"height":802}},{"proTag":null,"sponsored":false,"eyebrow":"2021-02-24T00:00:00","heading":"Why Retailers Are Learning to Love Robots","headingUrl":"/why-retailers-are-learning-love-robots","body":"he pandemic lit a fire under retailers to expand the use of robotics, but COVID-19 is not the only accelerant. Advancements in AI, computer vision and sensing systems are also boosting bots.","image":{"id":5334,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2021-02/Picture9.jpg?itok=Yt0xIDsj","alt":"a close up of a store","width":624,"height":416}},{"proTag":null,"sponsored":false,"eyebrow":"2021-02-01T00:00:00","heading":"Rethinking the Post-Pandemic “Store of the Future”","headingUrl":"/rethinking-post-pandemic-store-future","body":null,"image":{"id":5338,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2021-02/futuristic-store.jpeg?itok=XbNfclOb","alt":"indoor,table,sitting,computer,large,desk,man,counter,water,room,mirror,glass,standing,kitchen,sink","width":800,"height":450}},{"proTag":null,"sponsored":false,"eyebrow":"2021-01-13T00:00:00","heading":"Hip Hop Legend Inspires at RetailROI SuperFriday","headingUrl":"/hip-hop-legend-inspires-retailroi-superfriday","body":"Darryl McDaniels, superstar founder of Run-DMC, learned he was in foster care and adopted at age 35. His inspiring story exemplifies the mission of RetailROI’s SuperFriday event. ","image":{"id":5350,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2021-01/Picture2.jpg?itok=8suVxWP4","alt":"a man wearing a hat talking on a cell phone","width":372,"height":248}},{"proTag":null,"sponsored":false,"eyebrow":"2020-12-22T00:00:00","heading":"Hello 2021, Farewell Year of Chaos","headingUrl":"/hello-2021-farewell-year-chaos","body":"The year of chaos is finally ending. However, instead of doomscrolling, here’s a look at tectonic shifts and lessons learned that will continue to transform retail in 2021.","image":{"id":5353,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-12/teaser_0.jpg?itok=IeOCzERM","alt":"a man doing a trick on a skateboard","width":500,"height":400}},{"proTag":null,"sponsored":false,"eyebrow":"2020-12-14T00:00:00","heading":"Who Are the Top Software Vendors in Retail?","headingUrl":"/who-are-top-software-vendors-retail","body":"There is one sure way to find out who the top software vendors in retail are – checking out the 2021 RIS Software LeaderBoard. Here is an inside look at this year’s leading tech vendors in retail.","image":{"id":5359,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-12/leaderboard%20teaser.jpg?itok=BLgU8-re","alt":"text","width":500,"height":400}},{"proTag":null,"sponsored":false,"eyebrow":"2020-11-19T00:00:00","heading":"Store Closures Mask Retail as an Investment Hot Spot","headingUrl":"/store-closures-mask-retail-investment-hot-spot","body":"Stories about store closures and bankruptcies mask the fact that retail is an active investment hot spot where cash flows, IPOs flourish, and opportunities boom. Here’s the rundown.","image":{"id":5364,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-11/GettyImages-1227167636.jpg?itok=r0zc1asB","alt":"a person standing in front of a window","width":500,"height":400}},{"proTag":null,"sponsored":false,"eyebrow":"2020-10-26T00:00:00","heading":"Will It Take a Supply Chain Moonshot to Save Apparel?","headingUrl":"/will-it-take-supply-chain-moonshot-save-apparel","body":"There have been 97 major retail bankruptcies in the last four years. A big majority (57%) were in apparel. Clearly, the apparel business model is broken. Here’s how to fix it.","image":{"id":5371,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-10/Picture3.jpg?itok=wq3L-WLn","alt":"a sign above a store","width":790,"height":520}},{"proTag":null,"sponsored":false,"eyebrow":"2020-09-28T00:00:00","heading":"Voice Transforms Kiosks from Touchscreen to Touchless","headingUrl":"/voice-transforms-kiosks-touchscreen-touchless","body":"Development of voice-recognition technology is shifting into high gear as contactless methods gain importance during the pandemic for touchless ordering, payment and a wide range of retail services.","image":{"id":5376,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-09/Picture2.png?itok=negCSvIa","alt":"a close up of a light","width":700,"height":468}},{"proTag":null,"sponsored":false,"eyebrow":"2020-09-16T00:00:00","heading":"Pandemic Lessons Learned: Fixing Supply Chain Blind Spots","headingUrl":"/pandemic-lessons-learned-fixing-supply-chain-blind-spots","body":"Blind spots were exposed in the retail supply chain during the pandemic. The RIS Supply Chain Technology Study 2020 identifies them and recommends investments to help retailers recover quickly from future disruptions.","image":{"id":5381,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-09/Picture20.jpg?itok=dMZLNlrY","alt":"Retail supply chain","width":948,"height":612}},{"proTag":null,"sponsored":false,"eyebrow":"2020-08-31T00:00:00","heading":"Planning for a 2020 Holiday Season Like No Other","headingUrl":"/planning-2020-holiday-season-no-other","body":"Holiday planning 2020 will be “like no other,” according to Kohl’s CEO, Michelle Gass. To succeed, retailers need to make sharp adjustments to align with changes in consumer behavior caused by the at-home economy.","image":{"id":5387,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-08/Picture2.jpg?itok=5R2FIZKo","alt":"a group of people holding wine glasses","width":1194,"height":808}},{"proTag":null,"sponsored":false,"eyebrow":"2020-07-27T00:00:00","heading":"How Kroger Solved the ROI of Home Delivery","headingUrl":"/how-kroger-solved-roi-home-delivery","body":null,"image":{"id":5394,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-07/Picture2_0.png?itok=9KRbuPaF","alt":"a can of food","width":1920,"height":1064}},{"proTag":null,"sponsored":false,"eyebrow":"2020-07-13T00:00:00","heading":"Why “Essential” Is the Gangster Move in Retail","headingUrl":"/why-essential-gangster-move-retail","body":"The pandemic has had a profound impact on shopper behavior and retail success, but will it last? One thing will. “Essential” retailing. Find out why.","image":{"id":5397,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-07/Picture2.png?itok=TfB4Ozpt","alt":"a display in a store","width":1914,"height":1080}},{"proTag":null,"sponsored":false,"eyebrow":"2020-06-29T00:00:00","heading":"Kroger Tech Investments Deliver Impressive ROI","headingUrl":"/kroger-tech-investments-deliver-impressive-roi","body":"The big lesson learned from Kroger’s recent quarterly report is that its massive investment in technology, which Wall Street considered risky, is delivering huge returns.","image":{"id":5402,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-06/Picture2_0.png?itok=nLFRB6sP","alt":"a store in a brick building","width":752,"height":600}},{"proTag":null,"sponsored":false,"eyebrow":"2020-06-10T00:00:00","heading":"Time to Break Up a Broken Supply Chain","headingUrl":"/time-break-broken-supply-chain","body":"Many shoppers experienced break downs in the retail supply chain during the crisis. This exposed a decades-old, slow-to-change system that needs kicking into high gear.","image":{"id":5406,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-06/Picture2.png?itok=iIV9Ls07","alt":"a group of people in a library","width":824,"height":540}},{"proTag":null,"sponsored":false,"eyebrow":"2020-05-27T00:00:00","heading":"Retail’s Moonshot Moment: Once-in-a-Lifetime Opportunity","headingUrl":"/retails-moonshot-moment-once-lifetime-opportunity","body":null,"image":{"id":5412,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-05/GettyImages-1168953559teaser.jpg?itok=0aervtf7","alt":"a close up of a rock","width":500,"height":400}},{"proTag":null,"sponsored":false,"eyebrow":"2020-05-06T00:00:00","heading":"Retail Heroes Stand Tall in Tough Times","headingUrl":"/retail-heroes-stand-tall-tough-times","body":null,"image":{"id":5418,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-05/Picture2.jpg?itok=MsU1h5vh","alt":"a silhouette of a person","width":902,"height":672}},{"proTag":null,"sponsored":false,"eyebrow":"2020-04-22T00:00:00","heading":"Spring Season Merchandise Is Dead, Now What?","headingUrl":"/spring-season-merchandise-dead-now-what","body":null,"image":{"id":5422,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-04/Picture1.png?itok=MMn5zMid","alt":"diagram","width":672,"height":470}},{"proTag":null,"sponsored":false,"eyebrow":"2020-04-08T00:00:00","heading":"Coronavirus Response: Best Practices Emerge for Retail","headingUrl":"/coronavirus-response-best-practices-emerge-retail","body":"The urgent question among retailers today is, who’s doing it right? Fortunately, best practices for responding to the pandemic are emerging. Here’s a smart, targeted list.","image":{"id":5425,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-04/Picture2.png?itok=tK-2aflw","alt":"logo","width":1437,"height":845}},{"proTag":null,"sponsored":false,"eyebrow":"2020-03-25T00:00:00","heading":"Retailing Post-Coronavirus: Part 2","headingUrl":"/retailing-post-coronavirus-part-2","body":"There are two big questions in retail today: What can we do now and how can we plan for the future? Here are answers provided by experts in a follow up blog that incorporates insider feedback.\r\n\r\n\r\n","image":{"id":5429,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-03/teaser.jpg?itok=eVMeqkTB","alt":"person,table,cup,small,holding,sitting,woman,silver,green,food,phone","width":500,"height":400}},{"proTag":null,"sponsored":false,"eyebrow":"2020-03-16T00:00:00","heading":"Retailing Post-Coronavirus: What to Expect","headingUrl":"/retailing-post-coronavirus-what-expect","body":"An altered landscape will emerge for both consumers and retailers after Covid-19 passes. Here’s a look at some long-lasting effects to plan for.","image":{"id":5432,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-03/coronavirusteaser.jpg?itok=4jLtUxgl","alt":"a person sitting on a bench","width":500,"height":400}},{"proTag":null,"sponsored":false,"eyebrow":"2020-02-26T00:00:00","heading":"CBD and Alcohol: Big Buzz in Retail","headingUrl":"/cbd-and-alcohol-big-buzz-retail","body":null,"image":{"id":5437,"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2020-02/Picture2_0.jpg?itok=IrHDOuzS","alt":"CBD Oil Booms in Retail","width":997,"height":997}}]},"heroImageSrcset":null,"heroImage":null,"author":{"email":"jskorupa@ensembleiq.com","uname":"jskorupa","firstName":"Joe","lastName":"Skorupa","bio":"
Joe has been consistently named one of the top Influencers and Bloggers in retail by independent organizations. He is a frequently quoted source in business media and is also a frequent speaker at such conferences as the NRF Big Show, Shop.Org, and SXSW.
\r\n","title":"Editor at Large","picture":{"id":539,"url":"https://eiqeditor.risnews.com/sites/default/files/styles/portrait_gallery_item/public/pictures/2018-10/Joe%20Skorupa%20Head%20Shot.jpg?itok=ZEJPW_9_","alt":"a man wearing a suit and tie smiling at the camera","width":385,"height":500},"phone":"(973) 607-1369","contactForm":true},"date":"2016-12-13T00:00:00","digitalEdition":null,"hideByline":null,"teaserImage":null,"attachedFiles":[],"businessTopic":[],"contentType":[],"company":[],"marketSegment":[],"topics":[{"id":458,"name":"Chatbots","url":"/chatbots"},{"id":457,"name":"Artificial Intelligence","url":"/artificial-intelligence"}],"contentParagraphs":{"isGated":false,"gateType":null,"gateText":null,"paragraphs":[{"id":455,"bundle":"basic","text":"
12/13/2016 \r\n \r\nBy Joe Skorupa \r\n \r\nArtificial intelligence is on a trajectory to reach buzzword utopia in 2017, but the groundwork was laid in 2011 by the appearance of IBM Watson on the TV game show “Jeopardy!” The artificial intelligence (AI) computing platform made headlines by easily beating its human competitors. \r\n \r\nMore recently, Google’s DeepMind, christened AlphaGo for a tournament of Go (a board game described by aficionados as exponentially more complex than chess), beat a human champion from Korea in a well-publicized tournament. \r\n \r\nWhy am I supposed to care? Well, one approach is to make wisecracks about how natural stupidity beats artificial intelligence every time. Another is to start paying attention to what competitors like Nordstrom, Macy’s, Starbucks, Staples and Amazon are already doing with AI in the retail marketplace. \r\n \r\nWatson World Headquarters \r\n \r\nIn the fall of 2014 I attended the launch of IBM Watson Group’s headquarters in New York’s Silicon Alley. It is a 12-story building designed by celebrated architect Fumihiko Maki that contains 120,000 square feet of space used by 750 IBMers who work on Watson projects. At the time it was fueled by a $1B corporate investment. \r\n \r\nThe futuristic headquarters is an incubator for developing a Watson ecosystem, a cloud-based analytic platform that is cutting-edge in three significant ways: 1. It can read 20-million documents in three seconds, 2. It can read and learn natural, unstructured language (which was proven on Jeopardy!), and 3. It gets smarter through repeated use by tracking feedback and learning from successes and failures. \r\n \r\nIt is the combination of these three capabilities that makes AI the marvel it is. Without these three elements working together AI would just be advanced computing. But when all three are combined it becomes something the world has never seen before, something with significant implications for retail. \r\n \r\nAlexa, Send My Groceries \r\n \r\nThe Amazon Echo and its Alexa virtual assistant is a good example of AI in action. Think of millions of shoppers all over the world uttering these words to Alexa every day:
\r\n\r\n
\r\n\t
What is a tasty dinner menu, Alexa, and where can I buy all of the ingredients?
\r\n\t
Which apparel retailers have the hottest fashions for Millennials and also have same-day delivery?
\r\n\t
Let me send you a photo of items on my gift list so you can recommend where I can buy them.
\r\n
\r\n\r\n
Alexa is the only game in retail right now that can do all of these things and it is owned by Amazon. This power to influence shopper behavior using the coolest technology on the planet must send chills down spine of traditional retailers...and not in a fun way. \r\n \r\nLeveraging AI as a personal shopping assistant or using it to take over customer support functions using chatbots will inevitably spread throughout retail, but they are not the only opportunities to use AI as a commerce enabler. \r\n \r\nReal-World Retail AI \r\n \r\nAlthough it is still early in the dawn of the AI age, some recent retail use cases include:
\r\n\r\n
\r\n\t
The North Face: The specialty outdoor retailer created an interactive online shopping experience for desktop shoppers using IBM Watson to power an intuitive recommendation engine. North Face customers engage in a question and answer session that relies on natural language analysis to receive personalized outerwear recommendations. North Face later expanded this capability to a mobile app.
\r\n\t
1-800-Flowers: In the second quarter of 2016, the flower and gift e-retailer became the first third-party retailer to leverage the Amazon Alexa voice-activated AI platform. If you can’t beat Amazon, why not join it?
\r\n\t
Macy’s: The nation’s largest department store chain began using IBM Watson in two distinct scenarios. In five store locations shoppers are able to use their Macy’s mobile app to interact with a shopping assistant. Two of the locations are in Miami and the shopping assistant will be available at these locations in Spanish. In five different locations shoppers will be able to use the mobile app for interactive self-service within the store.
\r\n\t
Staples: For the back-to-school season the office products specialty retailer used AI to analyze photos of shopping lists uploaded to a mobile app, make recommendations to match the list, and then enable shoppers to purchase the items.
\r\n\t
Starbucks: Although not rolled out yet, the coffee shop giant has announced plans for the My Starbucks Barista app, which will allow customers to place orders via voice command. It also announced plans to use AI to power a suggested-selling, voice-command recommendation function that will offer item pairings or add-ons.
\r\n\t
And most recently, Nordstrom launched a chatbot for the holiday season that is available until December 24. Shoppers who engage with the chatbot will be asked several questions about who they are shopping for and the bot will respond with tailored gift ideas based on the answers.
\r\n
\r\n\r\n
Clearly many of these forays into AI are intended to be tests or proof-of-concept pilots. They are aimed at demonstrating the value of the technology to enhance the shopping experience and deliver ROI. Looking ahead to 2017 you can expect to see AI hype continue to build and tests continue to roll out. Or to paraphrase the great Yogi Berra, “AI’s future is clearly ahead of it.”
Artificial intelligence is on a trajectory to reach buzzword utopia in 2017, but the groundwork was laid in 2011 by the appearance of IBM Watson on the TV game show “Jeopardy!” The artificial intelligence (AI) computing platform made headlines by easily beating its human competitors.
More recently, Google’s DeepMind, christened AlphaGo for a tournament of Go (a board game described by aficionados as exponentially more complex than chess), beat a human champion from Korea in a well-publicized tournament.
Why am I supposed to care? Well, one approach is to make wisecracks about how natural stupidity beats artificial intelligence every time. Another is to start paying attention to what competitors like Nordstrom, Macy’s, Starbucks, Staples and Amazon are already doing with AI in the retail marketplace.
Watson World Headquarters
In the fall of 2014 I attended the launch of IBM Watson Group’s headquarters in New York’s Silicon Alley. It is a 12-story building designed by celebrated architect Fumihiko Maki that contains 120,000 square feet of space used by 750 IBMers who work on Watson projects. At the time it was fueled by a $1B corporate investment.
The futuristic headquarters is an incubator for developing a Watson ecosystem, a cloud-based analytic platform that is cutting-edge in three significant ways: 1. It can read 20-million documents in three seconds, 2. It can read and learn natural, unstructured language (which was proven on Jeopardy!), and 3. It gets smarter through repeated use by tracking feedback and learning from successes and failures.
It is the combination of these three capabilities that makes AI the marvel it is. Without these three elements working together AI would just be advanced computing. But when all three are combined it becomes something the world has never seen before, something with significant implications for retail.
Alexa, Send My Groceries
The Amazon Echo and its Alexa virtual assistant is a good example of AI in action. Think of millions of shoppers all over the world uttering these words to Alexa every day:
What is a tasty dinner menu, Alexa, and where can I buy all of the ingredients?
Which apparel retailers have the hottest fashions for Millennials and also have same-day delivery?
Let me send you a photo of items on my gift list so you can recommend where I can buy them.
Alexa is the only game in retail right now that can do all of these things and it is owned by Amazon. This power to influence shopper behavior using the coolest technology on the planet must send chills down spine of traditional retailers...and not in a fun way.
Leveraging AI as a personal shopping assistant or using it to take over customer support functions using chatbots will inevitably spread throughout retail, but they are not the only opportunities to use AI as a commerce enabler.
Real-World Retail AI
Although it is still early in the dawn of the AI age, some recent retail use cases include:
The North Face: The specialty outdoor retailer created an interactive online shopping experience for desktop shoppers using IBM Watson to power an intuitive recommendation engine. North Face customers engage in a question and answer session that relies on natural language analysis to receive personalized outerwear recommendations. North Face later expanded this capability to a mobile app.
1-800-Flowers: In the second quarter of 2016, the flower and gift e-retailer became the first third-party retailer to leverage the Amazon Alexa voice-activated AI platform. If you can’t beat Amazon, why not join it?
Macy’s: The nation’s largest department store chain began using IBM Watson in two distinct scenarios. In five store locations shoppers are able to use their Macy’s mobile app to interact with a shopping assistant. Two of the locations are in Miami and the shopping assistant will be available at these locations in Spanish. In five different locations shoppers will be able to use the mobile app for interactive self-service within the store.
Staples: For the back-to-school season the office products specialty retailer used AI to analyze photos of shopping lists uploaded to a mobile app, make recommendations to match the list, and then enable shoppers to purchase the items.
Starbucks: Although not rolled out yet, the coffee shop giant has announced plans for the My Starbucks Barista app, which will allow customers to place orders via voice command. It also announced plans to use AI to power a suggested-selling, voice-command recommendation function that will offer item pairings or add-ons.
And most recently, Nordstrom launched a chatbot for the holiday season that is available until December 24. Shoppers who engage with the chatbot will be asked several questions about who they are shopping for and the bot will respond with tailored gift ideas based on the answers.
Clearly many of these forays into AI are intended to be tests or proof-of-concept pilots. They are aimed at demonstrating the value of the technology to enhance the shopping experience and deliver ROI. Looking ahead to 2017 you can expect to see AI hype continue to build and tests continue to roll out. Or to paraphrase the great Yogi Berra, “AI’s future is clearly ahead of it.”
Not all tech projects are solely focused on technology. The big ones involve an army of moving pieces. Three industry experts dissect the complexity of today’s top five tech strategies.
Retailers are urgently closing gaps and heavily investing in the supply chain, e-commerce and in-store tech, aren’t they? Not exactly, according to the 2021 RIS Retail Technology Study.
Protests over mass shootings, attacks on Asian and Black Americans, and lack of diversity have roiled the retail landscape. In response, retailers are pledging action. Will shoppers buy it?
Joe has been consistently named one of the top Influencers and Bloggers in retail by independent organizations. He is a frequently quoted source in business media and is also a frequent speaker at such conferences as the NRF Big Show, Shop.Org, and SXSW.
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